Skype,
Truphone and a host of other mobile VoIP providers have been giving away their
wares for a few years now.
Skype,
arguably the most well known of these, got the mobile bug a couple of years ago. Fring and Nimbuzz Skype software came to the
fore by making use of the new flat rate data plans and free home and bar WiFi. With presence and social networking
integrated into these ever improving applications, consumers can now decide how
they want to contact their friends using the cheapest method possible.
So would
you rather pay 10p for an SMS or almost nothing for a Skype or Facebook chat or
a twitter DM? Mobile is suddenly
becoming a lot cheaper and a lot more fun, but the networks hate it.
Nokia’s N97
will become the first of their handsets with an inbuilt Skype client, so O2 and
Orange are throwing a hissy fit stamping their feet and telling all those who
will listen that Nokia’s latest toy will not be part of their play box. Pointless histrionics as buyers will just
move to a network that does carry it. In
the end O2 & Orange will just have to admit defeat as they did with the
churlish exercise of removing the VoIP communication stacks from earlier Nokia
handsets.
The
networks will also suffer from the credit crunch friendly Microsoft push email,
available for free and now on all Nokia’s Symbian handsets. Why pay £20 or more a month for something you
can have for nothing. Sure you can do
more with a BlackBerry, but is it worth the extra £240 a year, probably not.
So where
does that lead the mobile networks at the end of 2009? Declining revenue, that’s where. With handsets from all manufacturers
increasingly shipping with social networking inbuilt replacing SMS, ActiveSync
replacing BlackBerry, Skype replacing voice revenue. Data costs are already low and it would be
very brave of a network to increase charges or re-impose network blocks on VoIP
calls.
Perhaps the
networks should start competing again on coverage and quality of service and
let the user decide how they want to communicate.