Motorola
continues to shrink from the mobile business with the recent loss of their push
email subsidiary, formally Good Technology, to its historic rival, Visto.Whilst Motrola’s purchase of Good a couple of
years ago never really appeared to be a good match, it does illustrate how
Motorola is heading in the opposite direction from its competitors.
They are
falling over themselves to provide value added services to build a degree of
brand loyalty.Nokia has Ovi, Apple
iTunes and even Microsoft is getting into the game.Motorola has Kodak of course, two great
brands fizzling out together.
How exactly
will the anticipated synergies between Visto and Good pan out or will Good just
fade away.Really it doesn’t matter too
much as Microsoft, RIM and Google are dominating the mobile email space, Nokia
is not too far behind either.
It’ll be
fascinating to see how, over the next two years, Visto copes against these
industry heavy weights.
Coinciding
with Mobile World Congress, a triumvirate consisting of the UN, Vodafone and the
Rockefeller Foundation are to unite in providing help and advice to remote and
disadvantaged communities.
According
to the UN press release, the mHealth Alliance will attempt to maximise the
benefits of health information through the use of mobile technology and the 2.2
billion handsets in the developing world.
Mobile
networks have a clear advantage in providing communications where more
traditional fixed line infrastructures are impractical for so many
reasons.Unfortunately various projects
have foundered on the long decision making process, committees and research
leaving little if any money for actual deployments.
This is a
shame as low cost technology tailored to these environments clearly exists,
even for the remotest of communities, and the widest of health care, education
and advisory needs.It will be
interesting to see what, if any, real achievements, other than more reports, the
mHealth Alliance will announce at next years MWC.
On a more
positive note Bill Gates has enough money, and now the time, to make a positive
contribution.In effect there is a
decision making committee of only two, he and his wife.
Micro
capital projects, and the ability to get the best price for crops, are proven
to raise families and villages from poverty.Virtual money through PayPal and web only cards are well established at
providing very low cost banking facilities in first world markets.Combining the two to make transfer of funds
using mobile technology can simplify many daily transactions, but importantly
ensure capital reaches the families who can most benefit from it.
There is no
reason why both can’t succeed but many motivated people have invested time and
effort into such projects in the past only to be let down by their
sponsors.My guess is Bill will succeed
where the mHealth Alliance will get bogged down in officialdom.
As
expected, Palm is demonstrating the UMTS version of their Pre smartphone at
MWC.
Built for
the world outside of CDMA, UMTS is almost everywhere these days, Vodafone
(their UK carrier of choice) may be launching the Pre sometime in the second
half of the year.
So to get
the developers writing apps in time for Pre’s launch, O’Reilly publishers are
launching a developer’s guide. The first chapter is already on-line via Palm’s
developer web site (http://developer.palm.com/
) so that should kick start some interest from dissatisfied Android developers.
BBC’s
interview with Palm’s CEO Ed Colligan demonstrates a passion for the company
that has broken with the past to design the Pre.Palm has an immense history in this market
and in it’s slimmed down form has found the energy to surpass the iPhone at
every functional level.
Now that
the Pre will also support Flash, it seems that Palm will be soon be the
internet anywhere company especially after Apple’s disappointing start to the
year.
The BBC’s
Cellan-Jones interview of Google’s Hugo Barra was quite informative in a
negative sort of way.With only one
‘new’ handset confirmed from HTC, the Android platform seems to be spluttering
to a halt.
HTC’s Magic
seems on the face of it to be a G1 without the keyboard.Also T-Mobile has been passed over, or did
T-Mobile pass over it, for Vodafone as Magic’s launch partner.
In his
interview, Barra seemed to be shrugging his verbal shoulders to the questions
on what Google is expecting from Android and the market.A thousand applications he felt wasn’t bad
(compare that to the avalanche of choice in Apple’s App Store).To the question of why there is not a choice
of handsets Barra effectively said that as an open source project how would
they know?
If Android
is truly a big part of Google’s future strategy then they should know.With T-Mobile floundering with the G1, and no
other manufacturers promising delivery of the next generation Android handset,
Google doesn’t appear to care.The
market won’t take care of itself, and Google will lose out to Ovi and Microsoft
in the web apps department if it can’t motivate itself to care about Android.
It says a
lot that Acer would rather pay Microsoft licensing fees, reducing their
margins, than take Google’s free OS.
After a
torturous 2008, Symbian have recaptured some of the tech high ground, but not
through Nokia.
With a new
breezy image and some killer graphics, SF is on a real uptick at MWC.
Unfortunately
although Nokia announced some solid evolutionary handsets, there has been
little to impress from SF’s temporary owner, even the launch of Nokia’s first
8MPx camera N86 seems to have been a bit flat.
Their
competitors though are having a fine old time.S60 powered handsets such as Samsung’s i8910 and Sony Ericsson’s Idou
have trounced the Nokia newbie’s.From
screen acreage, to cameras, Xenon flash, capacitive screen technology, Nokia’s
competitors have thrown down a substantial gauntlet.
Under its
temporary ownership, Nokia will have absorbed some of Symbian’s creative
employees so perhaps we can expect something special in the UI department later
this year, or not.
If you run
a small business and been tempted by a BlackBerry but couldn’t justify the cost
of the push email then Orange may have a deal.Until the end of March if you take out a business contract with a BlackBerry
handset, you get the BlackBerry Internet Service (BIS) thrown in free of charge
for the duration of the contract.
This is
very useful if you are running POP or IMAP accounts.Though it saves £4.25 (+VAT) per month, make
sure the rest of the tariffs suit your needs before committing to a 12 month
contract.
Research
and development, so critical to Nokia’s success in the past, is taking another
knock from the accountants.
Following
the lead set by the car industry, Nokia have decided to temporarily lay off
employees at their manufacturing site in Salo to bring production in line with
demand.This mainly affects high end
handsets which are viewed as particularly susceptible in the current recession.
Potentially
more problematic is the mobile device R&D centre at Jyväskylä will be
closed affecting the 320 employees based there.Nokia admit that the Jyväskylä team has been contributed to the success
of many of their hit products.So is it
a good idea to disband a successful team especially as the success of Nokia has
been in its innovation?Time will tell.
With the
recession deepeningGartner predicts
that video telepresence could replace 2.1 million airline seats per year by
2012.
Telepresence
has had a chequered history producing some very strange and strained
conversations.Trying to hold a video
conference with none of the pre and post amble associated with social
interaction has been seen to be a problem.A recent case of the potential pitfalls was illustrated when a Fenland
councillor conferenced into a meeting from Australia creating some bad feeling.
But the
accountants will want to save money and travel costs absorb a lot of it and
keep people away from their colleagues and family; though some will say this
gives everyone a holiday.
Pondering
for a moment though, if video conferencing does become acceptable and users
adjust to its constraints and foibles, could this stimulate mobile video
calling?Probably not, as even if you
have remembered to smarten yourself up, the unfortunate angles the mobiles are
place will do little for your personal image, or grooming habits.
Apple have
been ticked off for promising the full internet using their iPhone Safari based
browser but then failing to deliver Flash and Java based sites.Evidently Apple dismissed Flash as being too
heavy on resources and not wanted by users.
This though
was not what the advertising standards people thought and gave Apple a slap
over the wrist for promising more than they could deliver.
However
good news reported by the BoyGenius, comes from Adobe’s CEO Shantanu Narayen
who let slip that Adobe is working with Apple to enable rendering of Flash
based web sites in a future iPhone firmware release.If so, Apple will have started addressing
that long list of features requirements that competitors supports yet the iPhone
lacks.
One of the
pains of receiving documents on the move is the inability to make changes.BlackBerry has suffered from this for a long
time.However Quickoffice on Symbian at
least allowed some limited editing and as such gave Nokia one of the few leads
it had over its arch competitor.
The latest
release of Quickoffice, V6, now gets over the frustration of not being able to
open a password protected document.Often used by legal and execs to protect documents in transit, password
protection had until now had been a complete no no for mobiles.
Other
useful features include support for Office 2007 file formats, improved document
editing and file management.
So for
anyone using Nokia’s E63, E71 and E90 handsets for business, Quickoffice V6 is
an absolute must of an upgrade.
Buying
business handsets with a well thought out voice and data contract should be a
breeze.The original two big UK networks
(Vodafone & O2 –BT Cellnet) have had decades of experience, but try as I
might only Vodafone seems to have any idea of customer service.
10 business
handsets on BlackBerry or iPhone will not make a network, but it is still a
significant chunk of money over a two year contract.First up is Vodafone.I want 10 BlackBerry 8900 and I was put
straight into a business team.Since
then it has been difficult to fault Vodafone’s response and willingness to
help.But hey, the iPhone 3G is very
nice, I have one and in spite of its faults it’s an inspirational mobile.
So I head
off to O2.The experience is
diametrically opposite to Vodafone.While the tele sales staff are very personable, they appear to lack any
ability to talk about O2’s products.For
one thing there is no instant call pick up, secondly the person then wants to
find out who you are, how you found them, be warned they are recording the
call.Then when you eventually can talk
about the information you want, they have to transfer the call.The next person along then can’t dealwith the enquiry either as you ‘must’ have a
personal visit from a sales rep.Sorry
all I want is basic information on services and prices.
So after
being promised a call back, nothing.So
I phone again and the same happens, with the who, what where.I feel that I have to bend to their sales
process and please don’t ask for information as we won’t or can’t give it
out.
So O2 has
now left me with another call back before Friday, but could be Wednesday, to
talk about a business sale of 10 handsets.Do I feel positive about O2, no.Do I feel positive about Vodafone, yes.
Trouble is
Vodafone think data roaming is still a 2004 activity and priced accordingly.
O2, according to their web site, is much more a 2009 concept.So I’ll grit my teeth a little more and see
what O2 can do, but Vodafone wins by a mile in the customer service sweepstake.
Whilst Palm
has designed PDA’s and mobiles for many years more than Apple, Apple’s COO Tim
Cook is mooting that he doesn’t like the similarities between some new
competitors and the eponymous iPhone.
It’s normal
in mobile for legal battles to go on for years and engorge lawyers’
pockets.So it may be with the Apple and
Palm in the near future.Disputes around
multitouch (Apple), docking stations (Palm), software switches (Palm) and a
myriad number of design tweaks, UI gestures, process implementation lawsuits
will unfold if Apple feel they are on the back foot.(precentral.net)
Whilst Palm
has little cash to defend themselves at the moment, this may change when the
lawyers fully assess Palm’s patent war chest, and start speculative legal
action against Apple, Nokia, Samsung et al.
Instead of
wasting time and energy on puerile patent nuances, Apple must concentrate on
maintaining their product pre-eminence as the Pre will be ideally placed to be
the iPhone’s technical nemesis.
On the face
of it this is another boring network announcement, yet Sweden has always been
an important test ground for new mobile technology and services.
The initial
roll out of 4G base stations and routers in Stockholm is happening now.Based on LTE (Long Term Evolution) standards
the service will be live in 2010, and initially operated by Ericsson
themselves.This will get the bugs out
of the system for other deployments.
The UK
tends to lag behind Scandinavian deployments by around two years.So expect to benefit from much faster mobile
services in 2012, by which time handsets (Infineon have announced an initial
LTE chip) and services should have evolved to the aspirations we now have of
our mobile friend.
Most 3.5G
smartphones, especially Nokia’s, are able to connect a laptop to the internet
without any special data plans, or cables for that matter.Not so for the iPhone as AT&T, O2 et al
mostly offer all you can eat data plans which they feel could be abused if the
iPhone were used as a net dongle.
With that
in mind AT&T was mooting a $30 tethering supplement on their already
expensive tariffs.Now, according to macblogz.com,
AT&T may reduce this premium to only $10.Whilst $10 is not much, $0 is less and Palm’s Pre is already making this
point quite loudly.
One moment
it’s there and the next it’s gone.Nokia, according to The Boy Genius, has pulled its N810 WiMAX internet
tablet before it had properly gone into the channel. With WiMAX on the go slow deployment path
it’s understood that Nokia don’t see the reason to support the limited market.
The
analysts also don’t appear to be keeping the WiMAX faith either, demoting it to
a fixed wireless replacement rather than a realistic competitor to LTE 4G
mobile.With that view Richard Wndsor,
telecoms analyst with Nomura Bank, has reduced his WiMAX market forecast from
$8bn to $4bn.This approach concurs with
all that I’m hearing in the market.WiMAX is a great play for urban fixed substitution and remote
communities, but not for a truly mobile world.
On the
other hand OQO is still keeping faith, demonstrating their nifty UMPC on
Sprint’s Xohm WiMAX network.Proudly
proclaiming a 3-5 time faster download speed at 2-4 Megabits per second than
any available mobile service.Perhaps
this is remarkable for the US, but it’s less so here in Europe where 7.2Mbps is
offered (though rarely delivered).With
HSUPA in deployment and HSPA+ on the horizon, OQO’s and Sprint’s announcements
have already been upstaged.
There will
be a point in time I don’t have to concern myself with UIQ, especially as UIQ
Tech has gone into administration.
O2
obviously decided to bail out of their remaining UIQ inventory with a knock
down shop sale of the now defunct Motorola Z10 at only £80 on Pay as You Go (though
O2’s web site still shows the higher price).Though there is no touch screen or WiFi it does offer some great media
features for the price.Some astute
buyers are flogging these off at £140 on eBay.
Other
bargains should follow, especially the Sony Ericsson G900 with a 5Mpx camera,
WiFi and 3G (though no HSPA).As a final
cheerio to my favourite touch screen platform (after the iPhone) the G900 would
make a good choice for a disposable media phone (well almost).
De-cluttering
can be a tiresome chore, especially seeing all the now naff Christmas gadgets
of old.
One throw
back that reminded me about what we may have lost is Psion’s 5MX, or, in my
case, Ericsson’s cloned version, the MC218. http://en.wikipedia.org/wiki/Psion_5mx
This was
pretty much Ericsson’s first leap into the smart device market, predating the Ericsson
R380 by a year or two.What a beast
though.
It may not
be the smallest PDA out there, but the keyboard is a joy to use almost allowing
touch typing.It could still cut it for
on the hoof work with its rather good word processor and spreadsheet
applications, infra red modem interface, large high resolution touch screen and
20 hour battery life.Sony Ericsson even
has support pages; after 10 years!
OK so it’s
no iPhone basher, but there’s more than a hint of what could have been a great
hardware manufacturer before Psion fractured into Symbian.
The Apple iPhone is, without
doubt in my mind, the best combined mobile phone and media player ever
developed.Unfortunately it compares
unfavourable with older handsets like Sony Ericsson’s P990i, on even basic
features.
So here is a list of things I
want from Apple for 2009, though I have no expectation that I will get any of
them.
Core Features
Multi tasking of third part applications
Denying third party applications,
like LastFM, Fstream and ebay, from running in the background seriously
compromises the iPhone’s use as the main mobile and media player.This is the same problem as with the old Palm
OS, and look where that is.In Apple’s
distorted world, users only use the iPod player in the background.Sorry Apple, some people like to multi task
and want to listen to streaming media at the same time as writing emails.
Swapping between applications
Even if there is no multi
tasking, there should at least be an easy way of flipping between recent
applications rather than exiting and reopening them.
Cut & Paste
Not everyone can remember long
URL’s or want to retype text from a document to an email, so why hasn’t Apple
made an effort to introduce this most basic of features.Other developers have shown working concepts,
and Symbian has had this for years.
A unified file system
When I download documents I want
to share them between applications, perhaps to edit them or repurpose the
content somehow.Quickoffice is a case
in point, an invaluable tool for editing text and spreadsheets that cannot
exist under Apple’s strange ideas of corporate working.
Side-loading Ringtones
What’s the second thing people do
after switching on their shiny new mobile, they want to change the
ringtones.Unless you buy Apple’s
ringtones you have to fudge an MP3 track into Apple’s format, and even then
only take a small chunk of it.
Voice Dial/Response
Why can’t drivers at least reject
or answer a call by voice.Not exactly a
radical feature and one that predates the iPhone by at least 8 years.
Encryption
Companies and organisations need
to encrypt information to definable standards on all mobile devices, something
not possible with the iPhone.
Turn by Turn Navigation
It’s great to have GPS and a
large screen with Google Maps, but the iPhone would be so much more useful with
turn by turn navigation.
Hardware
5Mpx Autofocus Camera with video and flash
The Nokia N90 and Sony Ericsson
P990, the first of the new wave of media phones, had an autofocus 2Mpx camera
on launch with extensive photo controls and video capabilities.Didn’t Apple look at the competitors when the
iPhone was in the design phase?
Memory card slot
Whilst it’s nice to have lots of
onboard memory, the competition now outclasses the iPhone.In particular not, being able to swap music,
videos, documents and images between the iPhone and other devices is severely
limiting.
Screen angling
Having such a great video player
and screen, it’s disappointing that there is no way of propping up the iPhone
with an integral kick stand.
Messaging
Email search
Some mobile email clients allow
the search of emails.Especially useful
for corporate Exchange users.
Reply/Forward marker
Not seeing if an email has been replied
or forwarded is a nuisance.
Easily move between Inboxes
There’s no simple method to swap
to another email account – you have to back out.
Rotate screen in email & SMS
It can be far easier to read and
write messages in landscape than in portrait.Even the 90’s Alcatel One Touch Com had that.
Email spell checker
More of a nice to have, but
considering the foibles of writing using a virtual keyboard, it would be useful
to have a spell checker, especially if auto correct is off.
Set out of office flag
Another corporate feature
available on BlackBerry’s but not on the iPhone.Very useful if you have gone away and need to
redirect emails.
Time and day control of email fetch and push
Though the iPhone’s battery life
is much improved, it would be useful to limit the push/pull activity between
certain times of day and days of the week, as you can with Dataviz.
Access to Exchange Global Address List
Another corporate nice to have is
the ability to search in the Global Address List on an Exchange server.
Follow up and importance flags
Being able to set follow up flags
when browsing email on the road makes dealing with actions later much easier.
Change Email tones
Another basic feature missing.
MMS
Even the Ericsson T68 had MMS
from the early days of GPRS, why not a true media device like the iPhone?
Forward SMS
Unforgivable omission especially
if you share jokes.
No SMS reports
It’s comforting to have
confirmation that an SMS has been received.No comfort with the iPhone though.
Bluetooth – The missing profiles
Stereo Bluetooth
All high end hand sets have A2DP
stereo headset profile except the iPhone.
Push Profile
Images and files can’t be printed
or shared wirelessly as there is no Object Push profile.
Synchronisation Profile
Neither is there a
Synchronisation profile for wireless connectivity to iTunes.
Keyboard Profile
No keyboard HID profile for
typing reports using a proper keyboard.
Dialup Profile
No Bluetooth dialup profile for
using iPhone as a modem.Hardware
tethering not possible either.
No doubt there are more omissions
to this list, but the iPhone is still a superb gadget with or without these
features.
Whilst the
rest of the world has suffered from the credit crunch and banks are propped up
by our taxes, the mobile industry has ploughed on regardless.
The market
for mobile technology continues to expand dramatically.3G & GSM usage has risen with over
3.3billion 3G/GSM subscribers by the end of third quarter of this year (Source
GSA).High speed mobile access continues
to grow with now more than 65million subs and 960 plus devices to support the
ever growing user numbers.The market is
expanding at a phenomenal pace.
But what,
in my opinion, have been the most important events of 2008 and what can we
expect for 2009.
Starting with what have been the best mobile
products of 2008
These last
12 months has seen the Asian manufacturers embrace touch screen technologies as
the way into the mass market.LG,
Samsung, HTC, have all brought out significantly improved and diverse
handsets.But it is Apple that has
captured users’ hearts.
The
original iPhone was so crippled by the lack of applications and 3G data that
apart from the, admittedly many, early adopters the original iPhone launch in
2007 was a massive disappointment.Apple
learnt some hard lessons, especially in Europe.Customers used to high end devices being heavily subsidised were never
going to buy a technically backward mobile at a premium price.
That all
changed with the iPhone 3G that not only gave the world the best mobile phone
media player and screen, but also access to decent HSDPA mobile speeds on
competitive tariffs and at little upfront cost.This was uniquely combined with the breathtaking usability of an
application store that made it the simplest and cheapest method of getting fun
new apps.Compare and contrast with the
mobile networks and other handset manufacturers paltry efforts, and Apple has
dominated the third party app market in 2008.
Nokia on
the other hand seemed to just plod on in its rut of selling the widest range of
inoffensive mobiles to as many people as it can.Notably different was the introduction of the
E71, one of the highest calibre handsets from Nokia this year.With an all metal construction, every
connectivity option going, and a reasonable media spec, it has singularly
raised Nokia’s profile in the business and professional user market.In many respects it has put the chunkier N
series range of handsets into the shadows.
RIM,
having seen the threat from Apple inclusion of ActiveSync as businesses migrate
to free push email, came back strongly in the last half of the year with the Bold
and Storm.Unfortunately these were
rushed to market so whilst the Bold looked good it performed badly with many
reported problems especially on Orange.
Not
without its own bugs, the Storm has nonetheless refreshed BlackBerry’s image as
an innovative brand in most users’ minds.With one of the largest touch screens, and an improved media player, the
Storm keeps the pressure on Apple, HTC and especially Nokia.
When it
comes to advances in media capture, Samsung, LG and Sony Ericsson lead the
way.All have introduced 8mpx camera
handsets, but it seems that Samsung has surprised the market by pushing Nokia’s
N series to one side with the class leading Symbian based i8510 INNOV8 with
8mpx camera.No doubt Nokia could create
a better handset, but it hasn’t yet.
What devices or technology have disappointed me
the most?
For me the
biggest disappointment of the year was the failure of Apple to introduce
multitasking for iPhone third party applications.Even some feature phones allow some
applications to run concurrently.Other
disappointments were the inability of side-loading applications without having
to jailbreak the iPhone first, and impoverished Bluetooth support.
Nokia has
had a bad time this year as well.With a
shrinking market share and little impact in the US, it is terrible to see such
a great company temporarily taking a break from innovation and quality.
The launch
of their spear head device of 2008, the N96 in February, offered little to
differentiate itself from the preceding N95 8GB.Much delayed and only available from
November, a full 9 months after it was initially shown, the N96 came to market
with too many flaws.It was just too
similar in form factor to the cheaper N95 8GB, with its TV capabilities of no
use in most countries.It also shipped
with software faults that considering it was an evolutionary device, was quite
unforgiveable.
Similarly,
the Sony Ericsson X1 was late to market and seems downright antiquated with
very poor usability in comparison to other HTC manufactured devices.On the upside voice quality is superb when
you can actually make a call.Perhaps
all will come right once Windows Mobile 7 is released, though for HTC and
Xperia users this won’t evidently happen until 2010.Apple and RIM must be pleased.
High speed
data continues to impress and disappoint in equal measures.Whilst theoretically offering unlimited
mobile broadband, many users are finding that their dictionary interpretation
of unlimited differs from those of the operators.Some unlimited deals top out at 500MB and
then only if used in the UK.Expect a
large, very large, bill if surfing abroad, even if using a partner
network.Will the EU finally sort this
problem out?I doubt they will to any
great extent, especially with operators facing falling revenues.
High speed
data also faces more problems with less than national or even city coverage due
to under investment.This has certainly
not been helped by the networks attempting to sell high speed mobile data as
some sort of home broadband replacement which is saturating the network
infrastructure and reducing transmission speeds to a crawl.
Unexpectedly
shown the exit doors were Nokia’s Intellisync and, less unexpectedly, UIQ.Both products had a loyal following, but UIQ
was never going to survive with S60 Touch and then Symbian being absorbed into
Nokia.Of more concern was the frankly
disgraceful abandoning of business customers by Nokia’s perfunctory closure of
its Intellisync division, leaving many companies and organisations future
mobile strategies in tatters.
What are the highlights of 2008?
Without
doubt the launch of the iPhone 3G, with the 2.1 software, has completely
changed the market.As mentioned
earlier, the original iPhone was a popular niche product, but the iPhone 3G is
a revelation in design and third party application support through the AppStore
(not withstanding my other criticisms!)
Google’s
Android OS rattled the market with the launch of T-Mobile’s G1 handset yet suffered
under the glare of the iPhone 3G. Android
shows great promise, though it will take a year or two to settle in as a main
stream alternative to Symbian and Apple.
At the
lower end of the market there has been wave after wave of new handset
introductions all seemingly aimed at giving users the best feature set at the
cheapest price.For me though the best
low end handsets both come from 3, the Skype Phone 2 and the INQ1.
Fantastically
well priced yet offering a feature set targeted at young & web savvy
customers, these two handsets give users exactly what they need, easy to access
Web 2 applications where ever they want to use them.Facebook, LastFM, Skype, broadband modem, all
at their finger tips.Simply brilliant.
A mobile
browser war seems to have developed in 2008.With Microsoft’s Mobile Explorer seeming moribund, Opera is now shipping
as the true face of the internet for Windows Mobile based handsets.Though coming from opposing sides are Skyfire
and Iris.Though both are in Beta they
seem to be worthy competitors to Nokia’s and Microsoft’s efforts.
It’s also been
impressive watching Nokia concentration on developing a market dominating
consumer portal.Not only has Nokia
overpowered the objections of most major networks with (poorly) competing
services, they have also become the teenagers’ friend with the launch of “Comes
With Music”, the all you can consume music portal.
Though it’s
not only media consumption.Producing
content, especially live video broadcasting through Qik, Livecast and others
has turned many people into on the spot journalists especially in yet another
troubled year.
Who has shone in the mobile sector in 2008?
Apple of
course, but also the BBC.The iPlayer
(with a lot of help from the iPhone 3G and the high speed networks) has turned
mobile TV from an abject failure to a success story.Now that the user can control what they want
to view, on-line video snacking and podcasts from BBC’s iPlayer is replacing
the low quality efforts that the networks tried to foist on their subscribers.
Remarkably
Three has reaffirmed its leading position in services and network value in 2008,
with a string of new handset launches, tariffs, dongles, services and most
especially ‘getting’ what users want!Easy access to all the web applications they use at home, but especially
Skype, Facebook and my favourite, LastFM.It also embraced Nokia’s Comes with Music rather than fighting it.
Another
mention must go to all the applications developers that year after year have struggled
to get any worthwhile support and outlet from operators and handset
manufacturers.Now with Apple’s AppStore
the market has completely changed in their favour, Apple having the faith and
confidence to prove that users will buy apps if they can get hold of them
easily and at the right price. If a newbie
to mobile could do it, why couldn’t the operators?
What will be the top trends in 2009?
Google’s
Android should make a bigger impact in 2009 as more handset manufacturers look
for an open source smartphone operating system.Nokia’s more mature Symbian OS may be regarded as too much of a threat
coming from a competitor, as well as being regarded, rightly or wrongly, as
yesterday’s technology.
In that
respect Chinese handsets may migrate from being cheap clones to a realistic
alternative to the established manufacturers, especially with value for money
being a critical motivator in a recession.Bespoke handsets from Zzzphone and others could define a new market for
those wanting something different and sparkly.
Handset
technology will also continue to be ramped up.Touch screens, GPS, 5 & 8Mpx cameras will become the new
standard.Perhaps the other networks
will learn from Three and introduce their own high end integrated application
handsets; though I doubt they will based on their previous efforts.We should also see improvements in memory
capacity, processor speeds and not before time, 3D graphic capabilities.
Mobile Web
2.0 applications and widgets will make a real impact next year.Facebook, VoIP, IM, presence, location and
many other applications will all be more plentiful and usable as developers
absorb the feedback from the first run of iPhone apps.This experience will feed across all
platforms.
FOTA
(Firmware Over The Air) is already being used by Nokia to update handsets without
the hassle of a PC or user intervention.This may spread to other handsets and manufacturers, which can only be
welcomed considering the abysmal standard of launch software.
A
consequence of the recession will be an increasing number of SIM only deals
benefitting customers and networks alike.It costs the networks oodles of money subsidising handsets and non
payment of contracts.So by offering low
tariffs and no shiny handset the networks are quids in. The flip side is that more of the networks
will want a 24month commitment before giving away a free handset.That will be a commitment too far for many
new and existing customers.
A threat
to this network nirvana comes from the MVNO’s such as Tesco, Lycamobile and
Blyk.Tesco are aggressively targeting
their regular customers with cheap Tesco branded deals and supporting this
expanded venture with new in-store departments focused on all things
telecom.With Tesco’s having better
deals than their carrier network, T-Mobile, the existing operators should be
worried.
Lycamobile
may be a newbie niche MVNO player but it offers exceptionally low international
calling rates Asia, Africa and Eastern Europe.This could attract a heck of a big niche targeted through corner and
community shops.
What technology should we watch in 2009?
Invariably
there will be at least one new Apple iPhone hopefully with a useful camera this
tie round, and substantial improvements to the software feature (MMS, Copy
& Paste, multi tasking, security etc)
Nokia’s Ovi
is going through rapid feature enhancement and increasingly the disparate
elements will be knitted together creating a mobile & web service that will
directly challenge Google.The final
integration of Symbian into Nokia’s corporate structures will allow Nokia to
accelerate these advances.
Network
technology such as HSPA+ and LTE will continue to evolve, though 2009 will be
the year of WiMAX. It is debatable Whether WiMAX will make much of an impact in
Western Europe but in many emerging markets WiMAX offers broadband where fixed
broadband and telephony are impossible to deploy.
Sometimes
innovations come with a fair few problems.One of these will be integrated projectors.Mini projectors are already being used to
project images and text of questionable taste on peoples’ walls.This will rapidly become a more invasive
problem with the integration of mini projectors into mobiles.
NFC (Near
Field Communication or Oyster cards to Londoners) may just make an introduction
in some lower end handsets.Although the
security flaws found in NFC may stall wide scale acceptance, the convenience of
touch and go may override some objections.
Any still unannounced products that we need to
keep on our radar?
There will
obviously be a new iPhone (4G?) and possibly an iPhone Nano, plus a plethora of
Android based handsets.HTC will of
course also scatter more Microsoft Mobile devices into the market, though
whilst the hardware will be top notch the same will not be said of Windows
Mobile.Without Windows Mobile 7 in 2009
Microsoft’s user interface will look increasingly tired, especially against
Android.
The more
interesting devices will launch later in 2009 to support WiMAX and HSPA+ networks
rolling out in some countries.It will
be interesting to see if the more established monoliths make the commercial
decision to sweat their existing network for every dollar before plunging into
4G (LTE, Long Term Evolution) networks in 2010.
Nokia is
guaranteed to have a radically improved product offering in 2009 after a dismal
2008.With the leak of their smartphone roadmap
and the announcements of the touch screen N97 and high speed 6260 Slide, Nokia
should be able to halt the slide in its market share, though not in the volume
of handsets shipped.
Any company that could make or break in 2009?
At the top
of their game, Apple, Google, HTC and Samsung will be pushing forward in their
various ways.A resurgent Nokia will
also strengthen their market position.
On the
other side, Sony Ericsson seems to have lost confidence and, unlike Nokia, have
no apparent strategy for pulling themselves up.There is an ongoing rumour of a split
between Sony and Ericsson, but both companies would be weakened with the potential
demise of both as handset manufacturers.The market doesn’t need another Benq-Siemens fiasco.
Motorola
appear even more vulnerable.Their smartphone
strategy is in tatters with the loss of UIQ, and Android based handsets not
expected until mid 2009.They also have
a less than stellar range of feature phones that are uncompetitive against
those from Samsung, LG and Sony Ericsson.Motorola seems to be in a terminal decline having laid off many core
staff and lacking support from the European networks.
For
similar reasons, Palm appears to be reaching the end of the road.Their Treo Pro looks too much like HTC’s network
branded handsets.With Android
effectively taking the place of the Palm OS, it unfortunately seems that 2009
may be another unhappy year for Palm’s employees.
With Nokia being so quiet and the recession sadly starting
to bite, at least Apple and Google have cheered us up this year.Though 2009 will be very difficult, we can
look forward to many more interesting new handsets and services arising from
all the behind the scenes work in 2008.