Motorola
continues to shrink from the mobile business with the recent loss of their push
email subsidiary, formally Good Technology, to its historic rival, Visto. Whilst Motrola’s purchase of Good a couple of
years ago never really appeared to be a good match, it does illustrate how
Motorola is heading in the opposite direction from its competitors.
They are
falling over themselves to provide value added services to build a degree of
brand loyalty. Nokia has Ovi, Apple
iTunes and even Microsoft is getting into the game. Motorola has Kodak of course, two great
brands fizzling out together.
How exactly
will the anticipated synergies between Visto and Good pan out or will Good just
fade away. Really it doesn’t matter too
much as Microsoft, RIM and Google are dominating the mobile email space, Nokia
is not too far behind either.
It’ll be
fascinating to see how, over the next two years, Visto copes against these
industry heavy weights.
http://www.visto.com/news/releases/09.02.24_good.asp