The Apple iPhone is, without doubt in my mind, the best combined mobile phone and media player ever developed.  Unfortunately it compares unfavourable with older handsets like Sony Ericsson’s P990i, on even basic features. 

 

So here is a list of things I want from Apple for 2009, though I have no expectation that I will get any of them.

 

 

Core Features

 

Multi tasking of third part applications

Denying third party applications, like LastFM, Fstream and ebay, from running in the background seriously compromises the iPhone’s use as the main mobile and media player.  This is the same problem as with the old Palm OS, and look where that is.  In Apple’s distorted world, users only use the iPod player in the background.  Sorry Apple, some people like to multi task and want to listen to streaming media at the same time as writing emails. 

 

Swapping between applications

Even if there is no multi tasking, there should at least be an easy way of flipping between recent applications rather than exiting and reopening them.

 

Cut & Paste

Not everyone can remember long URL’s or want to retype text from a document to an email, so why hasn’t Apple made an effort to introduce this most basic of features.  Other developers have shown working concepts, and Symbian has had this for years.

 

A unified file system

When I download documents I want to share them between applications, perhaps to edit them or repurpose the content somehow.  Quickoffice is a case in point, an invaluable tool for editing text and spreadsheets that cannot exist under Apple’s strange ideas of corporate working.

 

Side-loading Ringtones

What’s the second thing people do after switching on their shiny new mobile, they want to change the ringtones.  Unless you buy Apple’s ringtones you have to fudge an MP3 track into Apple’s format, and even then only take a small chunk of it.

 

Voice Dial/Response

Why can’t drivers at least reject or answer a call by voice.  Not exactly a radical feature and one that predates the iPhone by at least 8 years.

 

Encryption

Companies and organisations need to encrypt information to definable standards on all mobile devices, something not possible with the iPhone.

 

Turn by Turn Navigation

It’s great to have GPS and a large screen with Google Maps, but the iPhone would be so much more useful with turn by turn navigation.

 

 

Hardware

 

5Mpx Autofocus Camera with video and flash

The Nokia N90 and Sony Ericsson P990, the first of the new wave of media phones, had an autofocus 2Mpx camera on launch with extensive photo controls and video capabilities.  Didn’t Apple look at the competitors when the iPhone was in the design phase?

 

Memory card slot

Whilst it’s nice to have lots of onboard memory, the competition now outclasses the iPhone.  In particular not, being able to swap music, videos, documents and images between the iPhone and other devices is severely limiting.

 

Screen angling

Having such a great video player and screen, it’s disappointing that there is no way of propping up the iPhone with an integral kick stand.

 

 

Messaging

 

Email search

Some mobile email clients allow the search of emails.  Especially useful for corporate Exchange users.

 

Reply/Forward marker

Not seeing if an email has been replied or forwarded is a nuisance.

 

Easily move between Inboxes

There’s no simple method to swap to another email account – you have to back out.

 

Rotate screen in email & SMS

It can be far easier to read and write messages in landscape than in portrait.  Even the 90’s Alcatel One Touch Com had that.

 

Email spell checker

More of a nice to have, but considering the foibles of writing using a virtual keyboard, it would be useful to have a spell checker, especially if auto correct is off.

 

Set out of office flag

Another corporate feature available on BlackBerry’s but not on the iPhone.  Very useful if you have gone away and need to redirect emails.

 

Time and day control of email fetch and push

Though the iPhone’s battery life is much improved, it would be useful to limit the push/pull activity between certain times of day and days of the week, as you can with Dataviz.

 

Access to Exchange Global Address List

Another corporate nice to have is the ability to search in the Global Address List on an Exchange server.

 

Follow up and importance flags

Being able to set follow up flags when browsing email on the road makes dealing with actions later much easier.

 

Change Email tones

Another basic feature missing.

 

 

MMS

Even the Ericsson T68 had MMS from the early days of GPRS, why not a true media device like the iPhone?

 

Forward SMS

Unforgivable omission especially if you share jokes.

 

No SMS reports

It’s comforting to have confirmation that an SMS has been received.  No comfort with the iPhone though.

 

 

Bluetooth – The missing profiles

 

Stereo Bluetooth

All high end hand sets have A2DP stereo headset profile except the iPhone.

 

Push Profile

Images and files can’t be printed or shared wirelessly as there is no Object Push profile.

 

Synchronisation Profile

Neither is there a Synchronisation profile for wireless connectivity to iTunes.

 

Keyboard Profile

No keyboard HID profile for typing reports using a proper keyboard.

 

Dialup Profile

No Bluetooth dialup profile for using iPhone as a modem.  Hardware tethering not possible either.

 

 

No doubt there are more omissions to this list, but the iPhone is still a superb gadget with or without these features.