With reduced profit and income forecasts, the mobile world is taking strident moves to reduce costs (mainly sacking people).

Blyk, the ad funded youth mobile network, are one of the latest.  Whilst Blyk have only 200,000 subscribers, they must be hoping they can emulate Virgin Mobile’s three fold rise in contracts subscribers.

Blyk’s target market does unfortunately appear to be unhappy with their service, some having lost patience with previous SMS and MMS messaging issues and problems with customer service.  Founding directors Jon Fisher & Jonathan MacDonald have also jumped ship.

Considering the 25% response rate, and the target student market, advertisers should be very happy.  Yet how will Blyk improve customer satisfaction if it “streamlines” too much of the company?