Of course the network operators are creaming income from their customers. 

Why has SMS pricing been so high for so long?  Capital costs were written down years ago and there has been a distinct lack of support for newer innovative messaging services. 

The same is true for data.  There is massive misunderstanding of data costs, particular session orientated services when overseas, whether on or off a preferred network.  Charging minimum data amounts per use has caused many users great financial hardship.

If the EU wish to be seen as acting for the consumer it should not rely on bad press before instigating investigations.