Although the glamour of the iPhone has ensured it’s initial “must have” gadget status, many more canny buyers are taking one look at the outrageously expensive O2 contract and walking away.  Brit’s know a good deal when they see one, unfortunately, combined with the lowly spec, the O2 iPhone package isn’t it. 

This could all change with version 2 though.  If Apple’s iPhone 2 wraps up the technical feature set of the Nokia N82, and basic software omissions corrected, we will surely see customer resistance crumble and wallets opening faster than ticket sales for the Take That reunion concerts.